2030: the city made for brands or brands made for the city?

2030: the city made for brands or brands made for the city?

What CSR footprint must brands leave in the city?
With public authorities’ decreasing involvement in social and urban policy, brands have a role to play and could seriously replace those authorities one day…  

 

But how and in what form?

The editorial staff at INFLUENCIA trend magazine asked us to write different anticipatory views for its 10th issue on The City and we thank them. The issue is a total of 150 pages to read and reread on topics that concern us as both communicators and citizens.