The Coca-Cola offer at the workplace
Coca-Cola asked us to handle its B-to-B strategy on the business target with the objective of entering with a complete offer rather than by brand. A sales proposal that includes a customized beverage offer adapted to each business profile (according to its business sector, size and employee profile) combined with a real service: outfitting the break area.
Our answer: enhance the work break and focus the message on the benefits for the company and the employee.
Which we translated to: “Break time, the extra plus”
The identity incarnates this entire programme that extends well beyond the conventional offer. We created several architecture kits for break areas where the drink machine naturally fits right in.