Extreme make-over to consume differently

Extreme make-over to consume differently

Pixelis was consulted for the revision of the Grimbergen beer range to attract new consumers, improve brand perception and create a difference with the competition.

With strong inspiration from the world of champagne, the agency affirmed the beer’s premium positioning with a total make-over of its packs, cans and limited editions, not to mention the design of a 75cl bottle with a silkscreen print to replace the conventional paper label.