Point of view

Re-enchanting everyday life

Brands know that people have accepted to live with the economic crisis and that, for everyone, tensions related to diminished buying power create a need to get away, to escape the pressures of reality via the imagination, fantasy and magic.

Point of view

Group brain juice that pays off…

Whether it be product innovation, organization or in-house management, we are lucky to be living and participating in the reformulation of the economic, social and environmental system. Harvesting the fruits of co-creativity promises to be exciting.  

Point of view

2030, the danger of a 'native advertising' city

Instead of multiplying the billboards around town, brands will have come up with new ways of fitting into the inhabitants’ daily lives to better nourish their identities with human and environmental values...

Point of view

On the other side of the mirror

The growing aspirations among consumers to consume “differently”, shrunken household budgets, the planetary environmental challenge, the clear success of locally produced goods...

Point of view

Inventing the future by delving into the past

To attract and recruit new consumers around the world and avoid becoming ordinary, luxury brands are tightening their communication around their history and are trying more and more to make their heritage and craftsmanship known to the public...