Gold for Pixelis at the POPAI Awards 2011

Gold for Pixelis at the POPAI Awards 2011

Coca-Cola asked Pixelis to work on the French launch of the new legendary 1.5L bottle.

In order to make the launch a genuine event, we decided to capitalize on the brand’s 125th anniversary.

We designed the visual identity for the 125th anniversary (across all anniversary communication), the graphic guidelines, the visuals for the Coca-Cola Space, the Web site graphics and the in-store communication plan with a limited series in 25cl format.


Results:

+13% in sales of the new format in 2 month. 

Gold at the Popaï Awards 2011 in the drinks category and silver in the special event category.