GRAPHICS OF A CHANGING RESPONSIBLE BRAND

 
Author: Claire Bourrasset and Aurélia Cocheteux, Strategic planners
AD: Virginie Lucas
Sources: Havas

PIXELIS conducted a survey among some thirty decision-makers in communication, marketing and CSR. Based on this study, we produced a  white paper and design a map that illustrates different routes, from the most informative to the most engaging, to communicate on a company’s CRS commitments.