How to script the story of RATP?

How to script the story of RATP?

RATP asked Pixelis to design a collection inspired like a novel in which the urban transportation company’s personal stories combine with its historic one.

Objective: regenerate and facilitate access to the incredible archive collection compiled over 11 decades. For Pixelis, the key aim was to nourish the RATP brand by considering its historic, social, heritage and artistic influence. The first two issues, “From the beginning to 1948” and “From 1949 to 1999” are already freely consultable on: www.ratp.fr/lignesdhistoires

 

How to script the story of RATP?

RATP is a unique brand in France. Everyday it accompanies the men and women who are the life and heart of our cities. The digital approach to “Story Lines” is adapted to all publics, to enable as many people as possible to take an interest and appropriate this common memory. In telling the story of RATP and urban transportation, the challenge for Pixelis was to give these online publications a soul. The soul of the millions of travelers whose life lines have crossed those of the personal and historic stories of RATP, with its stations intimately linked with the life of Parisians and Francilians that form the ideal canvas for beginning a saga.

The story isn’t descriptive. The innovation lies in deliberately telling the tale like a novel, to help all of the actors of this epic story emerge and incarnate the RATP brand under the pen of author-scriptwriter and novelist François d'Épenoux. Pixelis also recommended an interactive approach to materialize the story of  RATP, a witness and player in the urban development of Paris and its region. Original photos and films, testimonials and sound recordings, most published for the first time, bring this story of over a hundred years of transportation to vibrant life. In all, 27 Flip Books will be published over two years with titles as varied as “Art in public transportation”, “Subways around the world” or “Urban transportation during the First World War”.


Story lines and life lines to discover online

For over a century, the story of public transportation has blended with that of the Paris area and its inhabitants. From the first horse-drawn carriages to the omnibusses, trolleybusses and the automatic metro, RATP, in collaboration with Pixelis proposes an online discovery of this tremendous heritage. For over 20 years, RATP has been working to preserve this collection that includes nearly 2.5km of paper archives, 300,000 photos including 30,000 glass plates and over 1,000 films which were previously accessible only to researchers and universities. For the last five years, RATP has digitized all of its historic written, photographic and video collections to make them easily accessible to a wide audience. By compiling this “Story lines” collection, RATP tells us the great historic story of the evolution of urban transportation, as well as the personal stories and their less well-known sides like the jobs that no longer exist or the story of the staff uniforms.