International communication for Danone
For the first time in its history, Danone has created an intranet on an international scale. It is a genuine social network dedicated to all of its 60,000 Danoners with the aim of deploying the group’s synergies. Pixelis was asked to create an event around the launch to help spark positive reactions to this new tool among the different structures.
Instead of proposing a conventional tutorial, the agency recommended in-house communication based on the same concept as a consumer campaign. To make the intranet more fun and amplify employee interest, Pixelis orchestrated the production and launch of a video accompanied by leaflets, posters and postcards. In order to stress the intranet’s added value for each person and strengthen the feeling of dialogue and dynamism – and thereby, appropriation of the tool – the video takes the employee on an “experimental dive” into the intranet where its content lives, comes to life, and becomes a full individual.