Lemon & Nada becomes Fruit & Nada!

Lemon & Nada becomes Fruit & Nada!

What story to tell to turn a product brand into an umbrella brand able to cover new references to the range on the refreshing beverage category? 

With the decision to rename Lemon & Nada and capitalize on the brand DNA while adding the visual codes of water, Pixelis positioned the new Fruit & Nada brand at the crossroads of water, juice and sodas to make it a natural, refreshing, everyday pleasure.

The agency produced the entire range adapted to different formats with packs that claim “adult drinks” and refreshment.