Mennen arrives on the deodorant segment

Mennen arrives on the deodorant segment

 

What story could we tell to help the exclusively “shaving” brand Mennen establish itself on a new segment, men’s deodorants?

Pixelis identified a natural, legitimate connection between the Mennen communication territory and the segment’s core benefit: performance.

To tell the story of new Mennen Tri Diffusion, the agency worked in partnership with Pininfarina on a brand new, triple diffusion volume design. The pack uses the ultra-masculine graphic codes inspired from the world of automobile racing and performance specific to the brand.

 

Launch: December 2012