Pixelis, the anti-stress remedy for Euphytose
The Bayer Group asked Pixelis to create an in-pharmacy event and boost sales of Euphytose. As the current leader on the stress and anxiety market which is increasingly driven by self-prescription, the brand was under attack from competitors with heavy media presence. It had to react in order to emerge more and create in-store preference.
To meet these objectives and help the brand get closer to its users, the agency capitalized on the existing TV campaign and its ambassadress Aurore by proposing point-of-sale activation to work in synergy. Pixelis gave more life to the usually seated Euphytose mascot: Aurore is serene and literally leans on the brand on all sales media (window, fixtures, displays, signage, sales pitch on iPad, etc.) and clearly speaks consumer language (rather than “clinical” efficacy) via a strong message, “I say no to stress!”
NB: Pixelis also supports Bayer in pharmacies on the GER (Gastro-Esophageal Reflux) category with the Rennie and Mopralpro brands.