The return of the Coca-Cola bear
What story to highlight the brand’s CSR actions via the great return of the Coca-Cola bear?
Coca-Cola established a partnership with La Géode and Good Planet for the release of the movie “Artic”. Pixelis developed a special event site for the occasion that capitalizes on the Coca-Cola bear.
The agency decided to focus on the three partners’ joint actions through the stops on the Coca-Cola bear’s journey, and to use the bear as a connecting thread and horizontal browsing tool for a site designed in a single page.
Launch: January 2013