Point of view

Data & Emotion

A meeting with Alexandre Le Texier, partner at cognitive marketing agency Perceptio Media...

Point of view

Five keys to a successful innovation

The following rules are worded like fatherly advice but they are mainly the guidelines we impose on ourselves to be able to guarantee the success and satisfaction of the innovation projects we support...

Creation

Bic, writing history

We say a brand is great when it possesses the art of passing through the years and reinventing itself with the times to constantly be in step with trends without ever denying its values...

Creation

1664 Rosé!

Pixelis worked with 1664 to design a new 1664 Rosé extension to its range...

Creation

Like fine wine!

It would take a strong idea to carve a place for 1664 on the tasting beers segment...