Think Christmas, think Lacoste

Think Christmas, think Lacoste.

To enhance the Lacoste premium Christmas offer, Pixelis was given carte blanch to stage the interiors of its points of sale and flagship store on the Champs-Elysées.

For the Christmas season, Lacoste created an event across its retail network to support sales, especially on the men’s premium gift segment, a strong marker of its sporty-chic brand DNA.


Pixelis designed an elegant, understated graphic showcase that fits the brand’s historic style and values. The color gold was used to dress the Lacoste crocodile and recall the symbols of Christmas in touches around the shops. 

To create a special event in the Paris flagship store and genuine brand experimentation center on the Champs-Elysées, Pixelis designed visual décors for a shop-in-shop that invite the customer into a space specially dedicated to Christmas gifts. Pixelis also designed the art work for the Lacoste Gift Card and its related communication media (card holder, check-out display) to facilitate choice and purchase, as well as digital writing, erasing the boundaries between the two worlds.