Share a meal with Coca-Cola!
How to encourage customers to buy Coca-Cola for their informal meals and generate additional volume from a captive target?
Pixelis established Coca-Cola as the happiness and conviviality activator during everyday meals though a comprehensive shopper marketing approach.
To achieve this, the agency developed a 360° communication platform: a visual identity system, BTL campaign, special in-store fixtures, a special event tasting stand for supermarkets and a digital module called “the fun meal maker”.
Results: an operation with high added value that retailers loved (the event was run during 2 years as a result).