Natixis: consistent to the tips of the Web

Natixis: consistent to the tips of the Web  

 

When a company of over 23,000 employees worldwide organized into many different entities adopts a new visual identity, it translates to over 300 Internet and intranet sites that need to get in step.

The agency conducted a rigorous analysis of its client’s needs, from the people who design the sites to the people who visit them.

Results: a comprehensive set of easy-to-use, strongly identifying digital guidelines that leaves enough flexibility to each user and takes real account of the company’s business objectives.