Group brain juice that pays off…

Author : Olivia Von Breitenstein, International Strategic Planner

and not the other way around – pass the word.

How to move from the use of the suffix ‘&Co’ to its promotion to the prefix position

In the olden days, in other words not so long ago, companies launched innovations and addressed messages to consumers. It was a one-way relationship, as we know.
 
With the appearance of social and economic crises in the West, with climate change, new technologies, and the massive arrival of generation Y on the job market, the last decade has seen big changes in companies’ innovation processes. These changes have put businesses to the test. Now companies will have to create a collaborative ecosystem to meet the challenges of constant AND useful innovation. The change will be massive, radical and positive: businesses will have to adapt. But how?
 
Some have begun to open to the Citizen and Collaborative business model and they’re right! It’s a “Kiss Cool” opportunity.
FIRST EFFECT: creating significant innovations that correspond to the expectations of all of the stakeholders.
SECOND EFFECT: strengthening the brand’s overall reputation.
 1. CO-CREATING : SPREADING THE WORD AND ENHANCING YOUR IMAGE
The Wave project developed by BNP Paribas is both a virtual and a physical exhibition of innovative collaborative initiatives around the world. It is a platform that collects the latest trends in co-creation: circular economy, sharing, or collaboration. By creating this platform, BNP Paribas helps spread a new spirit of innovation and illustrates part of its brand territory: innovation and in step with the future.
2. CO-CREATING : INCLUDING YOURSELF IN YOUR ECOSYSTEM
By creating the CA Store, Crédit Agricole, enables its customers to suggest and comment new banking management applications.  The most popular ideas will be developed by the “Digiculters”, a cooperative of developers working with Crédit Agricole. Once it is available, the new application can be used by all Crédit Agricole clients. This collaborative process has resulted in applications like “Mon découvert”, to help forecast your end-of-month balance based on your spending history. Another application called “What’s that line” helps customers check off the banking operations they do not understand and immediately send the bank a request for more information.
These innovations meet a real user need and are the result of collaborative thought.  Crédit Agricole spans the bridge between its farming roots and the financial wizard start-ups known as “les fintech”.
3. CO-CREATING : BREAKING DOWN THE WALLS TO THINK AND INNOVATE BETTER
On the other side of the wall (… inside businesses), the lines of co-creation are moving as well.  New managerial methods are creating a buzz in North America. The American company Zappos specializing in online retail uses a disruptive managerial method called “holacracy” that sends conventional methods out to pasture. The approach consists in making employees self-sufficient and responsible and replacing the vertical decision-making channel by overlapping self-managed “circles”.  The aim of this new corporate culture is to promote co-creation and creativity. Zappos CEO John Bunch wants to break down the walls and keep his 1500-employee strong business both agile and innovative.
For more information on holacracy:   https://www.youtube.com/watch?v=MUHfVoQUj54
We are at the dawn of a new era and, to reword a quote by André Malraux “the 21st century will be collaborative or it will not be”.  Whether it be product innovation, organization or in-house management, we are lucky to be living and participating in the reformulation of the economic, social and environmental system. Harvesting the fruits of co-creativity promises to be exciting !